Deep intimacy with customers is the new competitive battleground.
Question is, how are you leveraging insights, creative and technology to deliver an experience that builds brand, drives demand, retains customers and grows your business?
Hi, thanks for stopping by.
I’m a strategy director with over 15 years of experience working with global brands. My expertise spans from strategic to tactical. Envisioning the possible, facilitating decisions across stakeholder groups, teasing out insights from in-depth interviews and market research. I’m both an independent thinker and a team player, collaborating with clients, creative and technical colleagues to build programs that drive measurable results.
I bring an entrepreneurial mind and get it done attitude to the table. My perspective and recommendations are grounded in years of hands-on experience and learning distilled from the rigor of analyzing and optimizing programs. I’ve got a knack for asking questions, the right questions, that uncover insight, fuel ideation, inform design and development. I offer an informed point of view across a range of strategy disciplines.
- Strategic planning
- Customer insights research
- Digital business strategy
- Multi-channel marketing program design and execution
- Content strategy
- User experience design
- Data and analytics
From workshop facilitation to primary research and experience design, content development and tactical planning, I’ve consistently guided clients towards the right solution, custom or customized; always with an eye towards measurable outcomes.
Available for assignments remotely or in-person, across the United States or globally. I’m humbled to have worked with some of the worlds most recognized brands.
Have an assignment? Looking for a fresh perspective? Need a marketing director for hire?
Here are a few things I can help you with…
- Strategic Planning
- Workshop Design & Facilitation
- Customer Insights Research
- Buyer Persona Development
- Creative Brief Development
- Messaging Frameworks & Conversation Maps
- Engagement Strategy
- Multi-Channel Campaign Planning & Design
- Demand Generation Strategy
- Acquisition, Nurture & Retention Program Design
- Content Strategy & Development
- User Experience Design & Information Architecture
- Marketing Technology Consulting
- Analytics & Measurement