Digital Product Strategy
There’s a market opportunity for a better product, do we build it or buy it, and what’s our next step?
You probably don’t know much about the industrial energy engineering business. But if you did you’d know that Cascade Energy is a market leader and helps its clients save serious money on energy costs. After years in the biz Cascade realized that they knew what a better energy management software product should do and look like, the only problem was they’re not a software development company.
Through a roll-up your sleeves, hands-on consulting assignment we helped the Cascade leadership team think through their options and plot a course of immediate action. We helped them frame up the steps to take and considerations to manage. And then connected them with a talented software architect who could take them even deeper into the technical strategy and buy versus build analysis.
The result was the ability for Cascade to crystalize a vision amongst the executive team and agree upon a course of action that had consensus and momentum.